Overview
The Lyftrondata Provider for Salesforce Marketing offers the most natural way to access Salesforce Marketing data from Lyftrondata with ease and also enables to connect with BI, MDM & ML tools, Data warehouses, Databases and other SAAS based applications with zero code and zero infrastructure requirements. The provider wraps the complexity of accessing Salesforce Marketing data into easy-to-integrate relational fully managed ANSI Sql format. Make faster and better business decisions with Lyftrondata’s Salesforce Marketing data provider and automatically build your data migration pipelines in minutes, not months.
The provider hides the complexity of accessing data and provides additional powerful security features, smart caching, batching, socket management, and more.
Key Features
- Comprehensive Delta load mechanism.
- Real-time access to Salesforce Marketing.
- Comprehensive full support of ANSI Sql to query data with ease.
- Collaborative query processing.
Prerequisites
The user must have credentials for Salesforce Marketing, Lyftrondata and your destination data warehouse, lake or database to perform the data pipeline operation with Lyftrondata.
Establishing a Connection with Lyftrondata's Quickstart Steps
Create your Salesforce Marketing connection with Lyftrondata by following the 5 easy steps show below:
Step1. Add your connection
Click on Connect section on the left panel → Click on Add Connection button
Step2. Select your connector
In the connector selection panel, search and click Salesforce Marketing for your connection
Step3. Enter your connection details
In the Connection String section enter the values of the below parameters. The following connection string is required to establish Salesforce Marketing connection with Lyftrondata.
"User=myUser;Password=myPassword;"| Key | Value | Field |
| Connection Name | Enter your connection details | Required |
| User | Enter Salesforce Marketing User | Required |
| Password | Enter Salesforce Marketing Password | Required |
| Logfile** | Use the logfile option to debug your job and provide your connection name to generate the log file. [ConnectionConfigurationPath]\Connection_name_log.tx | Optional |
| Verbosity** | Choose verbosity 1-5 based on the severity of debugging | Optional |
** For more information, check the Lyftrondata logging and debugging section.
If you want more detailed information about how to establish a connection with Lyftrondata, click on Lyftrondata Connection Quick Start guide.
Step4. Test your connection
Once you are done entering your connection details, simply click on the Test Connection button to test the connectivity. In case your connection fails, add Logfile and Verbosity parameters and check the Lyftrondata logging and debugging section, to debug the error.
Step5. Save your connection
Hurray! Now you have successfully connected with the Lyftrondata Salesforce Marketing connector and can utilize the connector to Extract, Warehouse, Analyze, Visualize and Share your data.
Data Model
The Lyftrondata Provider for Salesforce Marketing models entities in the Salesforce Marketing API as tables, views, and stored procedures. These are defined in schema files, which are simple, text-based configuration files.
API limitations and requirements are documented in this section; you can use the SupportEnhancedSQL feature, set by default, to circumvent most of these limitations.
Tables
The Lyftrondata Provider for Salesforce Marketing models Item Listings in tables so that they can be easily queried, updated, and deleted. You can list items on your Salesforce Marketing store by calling the AddItem stored procedure.
Views
Views are tables that cannot be modified. Typically, read-only data are shown as views.
| Name | Type | Description |
| Assets | Tables | Create, update, delete and query assets from your SalesForce Marketing Cloud account. |
| Callbacks | Tables | Create, update, delete and query event notification callbacks |
| Campaigns | Tables | Create, update, delete and query Campaigns. |
| Categories | Tables | Create, update, delete and query categories(folders) in Content Builder. |
| EventDefinitions | Tables | Create, delete and query event definitions. |
| FacebookMessengerProperties | Tables | Query and create Facebook messenger properties. |
| JourneyActivities | Tables | Create, update and query journey activities. |
| Journeys | Tables | Create, update, delete and query journeys. |
| LineMessengerProperties | Tables | Query and create Line messenger properties. |
| Subscriptions | Tables | Create, update, delete and query event notification subscriptions. |
| Account | Tables | A Marketing Cloud account. |
| AccountUser | Tables | An individual user within an account. This table does not support deletes. |
| BusinessUnit | Tables | A unit within a larger Enterprise or Enterprise 2.0 account. This table supports queries and updates only. |
| ContentArea | Tables | A ContentArea represents a defined section of reusable content. |
| DataExtension | Tables | Represents a data extension within an account. |
| Tables | Represents an email in a Marketing Cloud account. | |
| EmailSendDefinition | Tables | Record that contains the message information, sender profile, delivery profile, and audience information. |
| FileTrigger | Tables | Reserved for future use. This table does not suport deletes. |
| FilterDefinition | Tables | Defines an audience based on specified rules in a filter. This table does not support inserts. |
| ImportDefinition | Tables | Defines a reusable pattern of import options. This table does not support inserts. |
| List | Tables | A marketing list of subscribers. |
| Portfolio | Tables | Indicates a file within the Portfolio of a Marketing Cloud account. |
| ProgramManifestTemplate | Tables | Reserved for future use. This table does not support deletes or inserts. |
| QueryDefinition | Tables | Represents a SQL query activity accessed and performed by the SOAP API. This table does not support updates or inserts. |
| ReplyMailManagementConfiguration | Tables | Details configuration settings for the reply mail management in an account. This table does not support deletes. |
| Send | Tables | Used to send email and retrieve aggregate data. This table does not support deletes or updates. |
| SendClassification | Tables | Represents a send classification in a Marketing Cloud account. |
| SenderProfile | Tables | The send profile used in conjunction with an email send definition. |
| SMSTriggeredSend | Tables | Indicates a single instance of an SMS triggered send. This table does not support deletes or updates. |
| Subscriber | Tables | A person subscribed to receive email or SMS communication. |
| SuppressionListDefinition | Tables | A suppression list that can be associated with different contexts. |
| TriggeredSendDefinition | Tables | To create or update a TriggeredSendDefinition where the list ID is the All Subs List ID, you need the Email | Subscribers | All Subscribers | View and SendEmailToList permissions. |
| AssetTypes | Views | Get all available asset types in Salesforce Marketing Cloud. |
| CampaignAssets | Views | Retrieve all campaign assets in Salesforce Marketing Cloud. |
| Contacts | Views | Retrieve all contacts in Salesforce Marketing Cloud. |
| JourneyAuditLogs | Views | Retrieves an audit log of a journey and its versions. |
| SmsStatusCodes | Views | Query sms status codes. |
| Automation | Views | Defines an automation that exists within Automation Studio for an account. |
| BounceEvent | Views | Contains SMTP and other information pertaining to the specific event of an email message bounce. |
| ClickEvent | Views | Contains time and date information, as well as a URL ID and a URL, regarding a click on a link contained in a message. |
| DataExtensionField | Views | Represents a field within a data extension. |
| DataExtensionTemplate | Views | Represents a data extension template within an account. |
| DataFolder | Views | Represents a folder in a Marketing Cloud account |
| DoubleOptInMOKeyword | Views | The DoubleOptInMOKeyword object defines an MO keyword, allowing a mobile user to subscribe to SMS messages using a double opt-in workflow. |
| FileTriggerTypeLastPull | Views | Reserved for future use. |
| ForwardedEmailEvent | Views | Indicates a subscriber used the Forward To A Friend feature to send an email to another person. |
| ForwardedEmailOptInEvent | Views | Specifies an opt-in event related to a Forward To A Friend event. |
| HelpMOKeyword | Views | Defines actions associated with the HELP SMS keyword for an account. |
| ImportResultsSummary | Views | A retrieve-only object that contains status and aggregate information on an individual import started from an ImportDefinition. |
| LinkSend | Views | Provides information about a link in a send. |
| ListSend | Views | Specifies retrieve-only properties associated with the list(s) for a completed send. |
| ListSubscriber | Views | Retrieves subscribers for a list or lists for a subscriber. |
| MessagingVendorKind | Views | Contains the vendor details for an SMS (short message service) or voice messaging vendor. Deprecated. |
| NotSentEvent | Views | Contains information on when email message failed to be sent. |
| OpenEvent | Views | Contains information about the opening of a message send by a subscriber. |
| PrivateIP | Views | The PrivateIP object contains information on private IP address to be used as part of messages sends. |
| Publication | Views | Reserved for future use. |
| PublicationSubscriber | Views | Describes subscriber on a publication list. |
| PublicKeyManagement | Views | Reserved for future use. |
| ResultItem | Views | Contains results of asynchronous API call. |
| ResultMessage | Views | Message containing results of async call. |
| Role | Views | Defines roles and permissions assigned to a user in an account. |
| SendEmailMOKeyword | Views | Defines the action that sends a triggered email message to the email addresses defined in an MO message. |
| SendSMSMOKeyword | Views | Defines actions to take when the specified MO keyword is received. |
| SendSummary | Views | A retrieve only object that contains summary information about a specific send event. |
| SentEvent | Views | Contains tracking data related to a send, including information on individual subscribers. |
| SMSMTEvent | Views | Contains information on a specific SMS message sent to a subscriber. |
| SMSSharedKeyword | Views | Contains information used to request a keyword for use with SMS messages in a Marketing Cloud account. |
| SMSTriggeredSendDefinition | Views | Defines the send definition for an SMS message. |
| SubscriberList | Views | Use to retrieve lists for a specific subscriber. |
| SubscriberSendResult | Views | Reserved for future use. |
| SuppressionListContext | Views | Defines a context that a SuppressionListDefinition can be associated with. |
| SurveyEvent | Views | Contains information on when a survey response took place. |
| Template | Views | Represents an email template in a Marketing Cloud account. |
| TimeZone | Views | Represents a specific time zone in the application. |
| TriggeredSendSummary | Views | Summary of results for a specific triggered send. |
| UnsubEvent | Views | Contains information regarding a specific unsubscription action taken by a subscriber. |
| UnsubscribeFromSMSPublicationMOKeyword | Views | Defines keyword used by a subscriber to unsubscribe from an SMS publication list. |
Advanced Settings
To view a detailed advanced settings options, go to Salesforce Marketing Advanced Settings. Complete list of the parameters you can configure in the connection string can be found by clicking Connection String Parameters.